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1 – 1 of 1Clarice Secches Kogut, Juliana Molina Binhote, Renato Dourado Cotta de Mello and Andres Josue Merchan Caballero
Students should learn gradual process of internationalization and commitment; reasons for internationalization; and role of networks.
Abstract
Learning outcomes
Students should learn gradual process of internationalization and commitment; reasons for internationalization; and role of networks.
Case overview/synopsis
This case is about Bazzar, a small company that sells sauces, toppings and desserts made only with high-quality Brazilian ingredients. The case dilemma refers to market entry strategies and commitment, although other IB topics are addressed.
Complexity academic level
Originally designed for MBA courses.
Subject code
CSS 5: International Business
Supplementary materials
Teaching Notes are available for educators only.
Details